Our founder Jack Wyrtzen said that "it is the responsibility of every generation to reach their generation for Christ." When Word of Life began 75 years ago, our founders broke ground in the way they engaged the culture. As we look at today's changing culture, we remain equally committed to meeting this generation's needs and sharing Christ in a way that resonates - while holding fast to the truth of the Bible and the values that guide us.
After much prayer, we felt led to take some intentional steps to make sure we're being the best stewards of this ministry as possible and communicating about Word of Life in a way that's engaging and easy to understand. Yes, the logo gives us a fresh look, but it is also an outward reflection of our commitment to strategic outreach and reaching this generation with the love and truth of Christ.